Op-ed | Should You Launch a Branded Podcast?


This is my very first op-ed, and I'm in my feelings about it just a little... hence the share. If you know me, you know there's a real passion for podcasts and audio. You've actually probably heard me obsessively recommend new shows. I have a true passion; what can I say? That's why I decided to write about it.


In the last 12-months, people have hit me up countless times with the question of whether or not they should launch a branded podcast. Though I'll always pry for more info before giving a 'yes' or 'no,' I wrote this piece to give marketers a starting point from which to start their consideration. Spoiler alert: The answer is maybe.


Before getting ahead of myself and re-writing the post, click here to read my thoughts (c'mon, gimme the click!).